By Georgia Dodou
Marina Rinaldi’s work represents a milestone in costume history, by being the first in the world to propose a collection of clothes and accessories for curvy women. The goal is to create garments in line with the trends, using refined materials and sartorial details. Always close to women’s needs, Marina Rinaldi is present in more than 300 shops located in the main streets of the most important cities across the globe.
The many collections, Giorno, Elegante, Voyage and Sport, together with the accessories, aim at enhancing the beauty of feminine shapes. Because style is not a size…it’s an attitude.
The Spring Summer collection
Beauty is portrayed for Marina Rinaldi’s SS17 campaign by the super model, media phenomenon, and extraordinary web influencer Ashley Graham. She represents the strength, desires and vitality of every woman; confident and sure of herself, her beauty surpassing all conventions, she is an ally and role model to all. Ashley touches the lives of women in two different ways: sometimes directly, speaking loud and clear, in her cherished role of “body activist”, and at other times through her images, such as these shots for Marina Rinaldi.
Social media, in all its graphic immediacy, punctuates the layout of this campaign, which is punchy and to-the-point, with a few candid words – tags to put an idea across, offer food for thought, or simply arouse curiosity.
Its message can be summed up in a single, inimitable hashtag, a beacon and a challenge in this era of incertitude and transition: #womenarethefuture
Stella Jean and Marina Rinaldi
In a lively collaboration, Stella Jean‘s joyful and vibrant Caribbean patterns blend with Marina Rinaldi’s Mediterranean streak. Graphic prints and geometric jacquards, injected pizzazz into flared skirts and roomy blouses, and a hopscotch motif gave a fun twist to a plain white T-shirt in this spring capsule collection. There were touches of exoticism and enchantment in the shirtdresses that also had an African inspiration. Materials ranged from satin, cotton poplin and crêpe de chine to cady fabrics.
The Haitian-Italian designer further developed her signature multicultural motifs using a clever melting pot of feminine designs. Accessories included crab, lobster and parrot brooches. Another highlight: Jean’s collaboration with Marina Rinaldi, part of the Max Mara group, helped provide a work opportunity for women in Haiti.
Marina Rinaldi (Thessaloniki): 📍 Agias Sofias 1, Thessaloniki
Phone: +30 2310 237575